The story behind coming up with a name for the brokerage is an interesting one. CEO, Monica Breckenridge was trying to come up with a word that she would be able to have as a marketing phone number, that way the last 4 digits were the name of her company. At the time Monica and Russ started the company, Monica was the biggest fan of the color PINK that there was. Her car even had Pink on it! Then, Monica realized that the word PINK was a 4 digit word and a light-bulb went off in her head. Pink is a color and a brand that sticks out that nobody else has. It’s very memorable. People would not have to remember anything but a color and they would find us.
Monica Breckenridge instantly knew she hit the jackpot with her name. She knew that instant that her name and branding was so powerful that she must franchise it. Pink Realty® is a registered trademark so that means nobody can operate a Pink Realty Office without the approval of Pink Realty Franchise. All our marketing is Pink®, Our name is Pink, Our Color is Pink®, Our Gifts are Pink, Our Branding is Pink, Our Phone number is Pink, Our Car's are Pink, Our For Sale Signs are Pink, Our Website is Pink. Everything is literally PINK. We even have a registered trademark for the color PINK® in Real Estate.
Pink Realty was established in 2009 by the owners/CEO Monica and Russ Breckenridge. The owners were entrepreneurs prior to opening their business. They primarily focused on real estate investments but then decided to expand their business by opening a realty company to serve more clients. The company started extremely small and was a family run business. Monica’s mother, Claudia Adams and brother, Brian Adams helped shape the business.
CEO, Monica Breckenridge very quickly rose to the top. She didn't get her real estate license until May 2012. She was #1 Real Estate Agent in Colorado 2013-2017. In 2017 she was the #4 Real Estate Agent in the Nation. Her team is expanding daily. In 2018 Pink Realty opened up it's first franchise location in Atlanta, GA. So far they have 7 Office Locations their first year as a franchise! We are proud to start franchising the company and helping other real estate agents grow their business.
Happy Clients Lead to Positive Reviews
To top off the branding, CEO, Monica Breckenridge wanted to support the community as well, and correlate it back to Pink. Being a cancer survivor herself, Monica knows how important community outreach and awareness is, and how far a donation can go to help out somebody in need.
Pink Realty is a proud sponsor of local charities that help men and women in our region to get through some of life’s most difficult moments and financially challenging times. Pink Realty has donated over $100,000 to breast cancer organizations since Feb 2010.
Client Appreciation is huge for Pink Realty and we absolutely love this part of the business! We love building lifetime relationships with our clients. Our clients become our best friends forever.
Everybody on our team believes in providing the best in customer satisfaction for our clients, and going above and beyond for them. We want them to remember us forever. With every transaction, we have a client specialist do a personal review with each client to make sure they were happy. If not, we find out why and what the disconnect was, and we fix it.
It is better to discover a problem and resolve it before our clients get angry. So, we make sure every client is happy before any issues arise. If you are completely unhappy with any of our agents or team members please contact us right away so we can fix it. If it means re-assigning an agent to better suit your needs, then we will do that.
Our relationship with our clients last a lifetime. After closing we shower you with gifts and freebies. We call our past clients every 3 months to see how they are doing and if they have any real estate questions; or need help finding a good person to fix something in their home. We get so many positive reviews as a company; as well as new referrals and repeat clients coming back. When you make people happy they will refer everybody they know to you. That is the backbone key to success for any business. We have won awards as a result of our reviews and we stay successful because our company image is everything to us.
CEO, Monica Breckenridge is a huge believer in the best-selling 2006 self-help book, The Secret, which fosters the principles of the law of attraction. Meaning you attract into your life what your dominant thoughts are.
Monica was able to create her current business from the ground up with no money in her pocket when she started. She believed she could, no matter what hurdles were thrown her way. Monica believes in keeping a positive attitude with everything she and her team does. If something goes wrong she always finds a positive reason for why the situation has happened.
We just love these principles and we get so excited knowing that we can create anything wewant. If you follow the principles of the law of attraction, your life will change. Our team uses it every day, even for the simplest things. All of our agents and team members are believers as well.
We highly recommend, as a company, that every client reads the book, The Secret or watch the movie. The concepts are life changing and mind blowing. You will have a blast just like we do, and if you had any success with the law of attraction, let Monica know. She just absolutely loves hearing these positive stories!