What is Home Staging15 May Brenda Warner
Staging is a globally recognized service that highlights the best features of your home and to make it standout above the competition and to maximize the sales potential. It is the process of preparing the interior and exterior of any house for sale, regardless of price or location, large or small, vacant or lived-in.
Staging seeks to optimize the selling power of any house by arranging the furnishings and possessions in a way that makes the house even more appealing to a buyer. You want to highlight the house’s best features and to down play any possible distractions. We provide a positive first impression for the buyer entering their potential new home. A series of positive impressions will set the tone for their tour. That all leads up to emotionally connecting the buyer to the home.
Benefits of Staging your Home
Staged homes are the first to be seen and the first to be sold. The decision to stage your property maybe one of the most important decisions you make, as you get ready to market your home. It may be tempting to sell “as is” hoping that the right buyer comes along, however making the right impression of your property will give the buyer a better vision of its value.
First impressions are lasting impressions. Usually, your Realtor has only one opportunity to make a lasting first impression. Let’s work together to make sure it is a positive impression.
Competing in your Real Estate Marketplace, Homes must be Priced Right and Look Better than the Competition
People will not over-pay, but they will pay a premium for “the best” real estate property on the Market.
Before Buyers decide to buy, they need to mentally move their own belongings into the home. If a home has too much or too little in it, it is difficult for most Buyers to visualize how their own belongings will look in the home. Most people buy on emotion; therefore we want to emotionally connect them to your home.
In this competitive real estate market, staging has become the tool of choice that gives homeowners and Realtors the edge over the competition.
Do a walk through of the home from the buyers perspective. Critique what you see as if this will be the first impression you ever get from your home. Start at the front door and walk through the home as if you are a buyer attending a showing. Take notes on what you find negative and what you find positive and use it while you stage.
De-Clutter/De-Personalize Your Home:
•Clutter can be very uninviting. It can give the feel that the home is not cared for. Since you will be moving any ways, it is okay to reduce the amount of belongings in the home and pull back on the amount of sentimental items that you have.
•Remove excessive furniture to open up the room - stow away what you can do without for a while and ensure that the home looks more open.
•Limit the amount of pictures and decorations on the walls, tables, and shelves. This will allow the buyer to more easily imagine the potential of the home.
•Store collectibles and important items. If it means a lot to you, Do Not risk losing it, put it away for safekeeping.
•Make sure that there is no tripping hazards on stairs and landings.
•Remove and hide messy electrical cords from sight.
•Be sensitive to perfume smells such as wax melts. Some can be an acquired taste.
•Keep it simple. Everyone's taste differs! The more neutral the living areas are the more potential that can be seen.
•Make sure that houseplants are presentable and healthy.
•Garages should be organized and cleaned up to reduce musty and overwhelming smells; keep cars in the garage if possible.
•Carports should be completely cleaned out.
Refresh and Repair
•No matter the circumstance, homes get dirty or somewhat run down over time. Natural wear and tear occurs in our everyday lives whether intended or not.
•Repair holes, cracks, and scuffs in the walls.
•Apply a fresh coat of paint to the walls. If possible, keep it simple and neutral colors.
•Check to make sure all light fixtures are properly working and cleaned out. No dust, burned out light bulbs, or bugs!
•Make sure cabinet doors and other hardware are in proper working condition and clean.
•Make sure all remotes/openers that come with the home are in working condition.
Deep Clean the Home
•The hardest thing for a buyer to do is get past the dirt in a home. Make sure to keep up on the cleaning throughout the process of showing.
•Keep dishes put up, kitchen counters and the stove wiped down.
•No visible dirt on the floor; have the carpets professionally cleaned.
•Bedrooms should be picked up. Clothes should not be visible whether they be clean or dirty.
•Keep bathroom counters, sink and tub clean, keep the toilet lid down.
•Try to reduce the amount of rugs in the house. They can make a space look smaller.
•Keep cleaning supplies under the sinks and out of sight.
•Make sure to organize the closet so it is presentable and not cluttered or over flowing if opened.
•Be aware of the smell throughout the home. Try to maintain a clean fresh smell without it being too overpowering.
•Keep glass doors, mirrors, and tables clean; especially the front door as this is the first impression of the home.
•Clean up all the baseboards of any dust.
•Clean up after pets daily to include scooping litter boxes and cleaning up pet hair.
•The outside of the home when you first pull up is the buyer's first impression of your home. If the exterior looks ragged or run down, and the yard is unkempt, buyers will have a hard time getting past that first impression no matter how nice the inside of the house may be. Same goes with the back yard. This is one of the last impressions of a home, so you want to make sure it is easy on the eyes and at the very least easy to see the potential for landscaping.
•Keep the yard neatly trimmed up, make sure that there is not an overgrowth of weeds.
•If you have wood chips or rocks, make sure that they are not spread out on the concrete around the home as this gives a messy feel.
•Keep the yard ornaments to a minimum so the outside does not look cluttered.
•If you have tables and chairs in the front area make sure that they are presentable and clean.
•Sweep any patios, decks, or porches to remove dust, dirt, and leaves.
•Remove old, damaged, or weather worn decorations - these can house unwanted insects.
•Repair cracks in the concrete.
•Replace old and worn out handles, kick boards, and door knobs with new ones.
•Make sure trim and house paint look clean and presentable.
•Spray shutters and window sills to remove webs and insects.
•Clean debris and moss from roof and gutters - repair as needed.
•If you have a welcome mat, make sure it is clean and presentable.